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E CITY Program Highlights - Fall 2006 |
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East Technical High School and
E CITY- Fall 2006 |
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Dealer Tire
and E CITY teamed up a third time, to take entrepreneurship
education to the students at East Technical High School! Thank you,
Scott Mueller and all of our friends at Dealer Tire! Dealer Tire
has contributed the $15,000 needed for the program and 13 Dealer
Tire employees have or will be volunteering time as guest speakers,
business plan coaches, and business plan competition judges this
fall. Special thanks to Scott Mueller for believing in this
program, to Pete Waters (CFO) for teaching our students the
importance of financial ratios, and to Dean Mueller, who
served as a judge at the final competition.
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Thank you too,
to independent business owner, Steve Presser, who welcomed
East Tech students to his store- “Big Fun,” on Coventry Road
in Cleveland Heights. Students had a tour of the store, and learned
how and why Steve started his novelty/gift business, and what his
joys and challenges have been. And we all had “big fun” browsing,
reading goofy cards, experimenting with noisemakers, gagging at fake
“barf,” trying our hands at magic, reminiscing about toys from our
childhood, and wearing President Bush masks. We left there
light-hearted and eager to return. Thank you, Steve, for your
friendship and generosity in sharing your business secrets with our
students. |
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Certified
Entrepreneurship Teacher (CET), Susan St. Aubyn, East Tech student,
and E CITY Director of Growth, Mike Ruff.
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Steve Presser
and E CITY students. |
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Congratulations to the winners of the East Tech Business Plan
Competition: |
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1st Place: Keturah
Thompson “Kay’s Sweet Sensations”
2nd Place: Destiny
Jones “Stylz”
3rd Place: Luis Rivera,
Jr. “Lou’s Lawn Service”
Thank
you, Susan St. Aubyn for your passionate leadership through the
program |
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East High
School and E CITY- Fall 2006
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Thank you,
Key Foundation, for funding E CITY’s entrepreneurship program at
East High again this year!
During one class, CET Andre
Haynes led his E CITY students through this lesson developed by
Katerina Zacharia, NFTE CET:
Everyone knows and recognizes the high quality of Hershey’s Milk
Chocolate Bar, HOWEVER, it has the lowest market share within the
chocolate industry! Very few youth buy the Hershey chocolate bar.
Let’s pretend that you (E CITY students) have been hired to redesign
the Hershey’s marketing strategy in order to reach into the youth
market. You cannot change the product itself, but you may decide to
change the packaging, brand image, and name.
This exercise requires the students to study Hershey’s current
advertising, its competitors’ marketing strategies, and its image
among youth. Students must then think creatively and come up with
new advertisements, packaging, logo and/or promotional plan and
present it to their peers.
The students were enthusiastic
about the assignment…but very few of them could refrain from eating
the sample Hershey bar that Mr. Haynes gave at the beginning of the
project! Hershey bars are apparently very popular at East High when
there are no other choices.
Funny,
a number of the students ended up creating candy-selling businesses
and making quite a profit right there at East High. No plain
chocolate Hershey bars, however. |
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Congratulations to these winners
of the East High Business Plan Competition: |
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1st
Place: Re’Shawn Cleveland
2nd Place: (4-way
tie!):
Donte Williams
Cashawndra Watkins
Tashonna Wells
Qua’Shonda Graham
Thank you, Andre Haynes,
for being our Certified Entrepreneurship Teacher and caring so
deeply about these students. |
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John F. Kennedy High
School-Fall 2006 |
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the field trips come to us! |
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We thank
Nate Miracle of Miracle Mobile Fitness for bringing his business
to our students at John F. Kennedy High School! (What a
great savings on our typical field trip transportation costs!).
Nate drives a
HUGE van filled with weights and work-out equipment, and takes his
personal training expertise to his clients- at their homes and
places of employment. Gone are the excuses about not being able to
get to the gym! The gym comes to you, thanks to Nate.
Nate was very
generous in sharing his story with our students. He wondered if he
had enough experience to be of help to them (he’s been in business
for one month!), but we emphasized that getting started
is often the most difficult thing for our young students. Nate was
full of encouraging words and said what we hear many entrepreneurs
say: “Don’t listen to the people who tell you that you can’t do
it.” Learn more about Nate and his unique business by visiting his
web site:
www.miraclemobilefitness.com.
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We also thank
our CET at JFK- Tanisha Jackson-Long, and our apprentice
teacher, Dwayne Dawson, for all the energy they are putting
into the E CITY program at JFK! |
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Congratulations to the winners of the JFK Business Plan
Competition:
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1st Place: Angel Norvell “Angel’s
Goodies”
2nd Place: Marcus Baker “Baker Bars”
3rd Place: Tanielle Donner “Tanielle’s
Candy Belts”
Thank you to
four-time Certified Entrepreneurship Teacher, Tanisha
Jackson-Long, for her fabulous leadership during this
program.
Dwayne Dawson
served as an apprentice. |
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Success Tech Academy-
Fall 2006 |
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Guest speakers are a regular feature in every E CITY
program, and students give them great reviews. Themes that
students seem to remember long after the speaker is gone
are:
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Never give up.
- Don’t listen to
people who say you can’t.
- You’re going to make
mistakes, but be persistent.
- Hearing successful
people reflect on what it takes to be who you want to be in
life.
- Opportunity can
strike at any time- be alert.
- Don’t take “no” for
an answer.
We are thankful for all of
our guest speakers who bring “real life” to E CITY
students.
Among the favorite
guest speakers is E CITY Founder, John Zitzner. “Mr. Z,” as
he is fondly known (or “The Original JZ” to some), guest
lectures at every E CITY program. He sometimes tells about
his own entrepreneurial experiences, but at Success Tech he
chose to deliver one of the most important lessons in the E
CITY curriculum- Economics of One Unit of Sale, and Income
Statement. First and foremost, our students need to
understand the costs that go into their product or service,
and then how to price them in order to make a reasonable
profit. Mr. Z teaches it with a sufficient number of
examples and enough humor to send everyone home smiling…and
understanding!
Congratulations to the
winners of the Success Tech business plan competition:
1st
Place: Ashley Richards “Cheesecakes by
Ashley”
2nd
Place: Alyacia Appling & Demetri Ambers “Exclusive Signs”
3rd
Place: Everton Irons “Universal
Bakery”
Thank you, Darlene
Clinkscales, for being our Certified Entrepreneurship
Teacher at Success Tech, and to Rita Dent, for serving as
the apprentice teacher. |
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